Can Craigslist Boost Your Sales? by Bob Corcoran Let’s start this article with a brainteaser: What attracts 174 million eyeballs every month and is often free for advertisers? The answer: Craigslist, the new king of the classifieds. Are you on it? If not, why not? There’s really no good excuse. These days, having your listings…
Conveying Your Competitive Advantage in Prospect Presentations by Dirk Zeller Let’s start with the bottom line first: The whole purpose of a prospect presentation is to establish your competitive advantage. In the least time possible you want to communicate what makes you different from the more than 1.2 million other licensed Realtors in the United…
How to Move In On Move-Up Buyers by Bob Corcoran Now you have 6,500 reasons to adjust your marketing plan for 2010. When Congress extended the tax credit for first-time homebuyers it added a $6,500 tax credit for current homeowners to buy up or buy elsewhere. Sometimes good things fall right into your lap —…
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors by Scott Pierce The long-tail in online marketing for realtors In Real Estate, as in much of business, being all things to all people, is an impossible business model to chase. The Long and Short of It In Business ‘The Long Tail’…
Persistence With Buyers by Dirk Zeller The key to securing the face-to-face appointment with the Buyer is persistence. A Champion Agent knows that persistence will create the payoff. As a child and throughout my high school years, I personally witnessed one of the greatest stories of a salesperson’s persistence. Many salespeople know the story of…
Why 12 is the Magic Number in Your Marketing by Rob Minton The National Sales Executive Association recently reported the following: 2% of sales are made on the 1st contact 3% of sales are made on the 2nd contact 5% of sales are made on the 3rd contact 10% of sales are made on the…
Zero in on the 10’s – Diversify by Bob Corcoran At last! The nightmare of the first decade of the 21st century if is over! Aside from 9/11, the housing boom and bust, foreclosures, lean times for real estate agents marked the decade. In addition to everything else, the decade didn’t really even have a…