Marketing Articles

Zero in on the 10's - Diversify by Bob CorcoranAt last! The nightmare of the first decade of the 21st century if is over! Aside from 9/11, the housing boom and bust, foreclosures, lean times for real estate agents marked the decade.  In addition to everything else,...

Why 12 is the Magic Number in Your Marketing by Rob MintonThe National Sales Executive Association recently reported the following:2% of sales are made on the 1st contact3% of sales are made on the 2nd contact5% of sales are made on the 3rd contact10% of...

Persistence With Buyers by Dirk ZellerThe key to securing the face-to-face appointment with the Buyer is persistence.  A Champion Agent knows that persistence will create the payoff.As a child and throughout my high school years, I personally witnessed one...

Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors by Scott PierceThe long-tail in online marketing for realtorsIn Real Estate, as in much of business, being all things to all people, is an impossible business model to...

How to Move In On Move-Up Buyers by Bob CorcoranNow you have 6,500 reasons to adjust your marketing plan for 2010.When Congress extended the tax credit for first-time homebuyers it added a $6,500 tax credit for current homeowners to buy up or buy...

Conveying Your Competitive Advantage in Prospect Presentations by Dirk ZellerLet's start with the bottom line first: The whole purpose of a prospect presentation is to establish your competitive advantage. In the least time possible you want to communicate...

Can Craigslist Boost Your Sales? by Bob CorcoranLet's start this article with a brainteaser: What attracts 174 million eyeballs every month and is often free for advertisers? The answer: Craigslist, the new king of the classifieds. Are you on it? If not,...